Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing
Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing, from Driving Sales. There’s…
News May 6Latest in: Sales and Finance
6 Steps to Getting Referrals
6 Steps to Getting Referrals, from NCM Institute. The easiest lead to close is a referred lead. Unfortunately,…
News May 6Truck Market Continues to be Strong
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News May 5Then, Now and in the Future
The guard has changed, so to speak, in our industry. As the new generation takes over from the…
News May 4CFPB Comes Out Swinging Against Arbitration in Releasing its Required Study
Arbitration and class action waiver clauses in retail installment sales contracts (“RISCs”) are important to dealers to help…
News May 4I’m Ron Burgundy? 4 Ways to Avoid the Phone Script Trap
Talking with customers and prospects on the phone at a service center can sometimes wield some difficult situations…
News May 4Social Media Marketing Is Harder Than It Looks: 5 Tips to Ease Your Pain
Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not…
News May 4Getting Something Done Well – Try It Sometime (If You Can) – Part 1
While doing some light reading in a recent issue of the Harvard Business Review, I discovered an interesting…
News May 43 Ways Packs Prove Problematic for Dealers
There’s no question that dealers like packs. But packs have become increasingly problematic for dealers, sometimes in ways…
News May 4Brand Loyalty Decreases as Length of Ownership Increases…Say What?
I bought my first new car, a 1983 Ford Bronco, about a year after I graduated from college.…
News May 4
