Is Your Service Department Invisible?
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales.…
News July 11Latest in: Sales and Finance
Why Are Service Customers Defecting to the Aftermarket?
Dealerships are getting 13% of the annual customer-pay service pie. Of the $232 billion spent by consumers on…
News July 11
5 Secrets to Turn a Sales Team into Social Selling Ninjas
Social Selling is the act of developing referrals, leads and sales using social media. Frankly, it's difficult for most…
News July 8
How Due Diligence with Recalls Can Pay Dividends
In my past few blogs, I discussed the various areas in a dealership that are affected by the…
News July 8
What’s Really Going On in an Open Floor?
Let’s get to the point, the argument that many dealers make against having a Modern Sales Floor (closed…
News July 8
Effective Leadership – More Brinkmanship – Less Chickenship
Catchy title, eh? Recently I was asked to write a column for a major auto manufacturer helping to…
News July 8
To Sell More Cars, You Need to Get Personal
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That…
News July 7
Used Car Market Insights – Week of July 6, 2016
This week's July 4th holiday version of the Black Book Market Insights report shows how smaller and mid-size…
News July 6
A Value Realization Strategy to Accelerate Sales up to $6 Million
Is your dealership cultivating the right data from your women customers? If not, what if doing so could…
News July 6
How to Build on the Boom in Showroom Finance
This February, the rolling 12-month total of new cars financed by members of the Finance and Leasing Association…
News July 6
