Hard Facts: How to Market with Pinterest [VIDEO]
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be…
News February 3Latest in: Sales and Finance
Autodisrupter Episode 20 – Preparation [EXCLUSIVE VIDEO]
On this episode we are going to talk about the importance of being prepared and ready to crush…
News February 3
Perception vs. Reality: Are You Seeing Your Service Department Through Your Customers Eyes?
Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers.…
News February 3
Global Used Car Price Index 2017
Determining car values on a country to country basis requires complex pricing models. For used cars, this can…
News February 2
The Value of Demand Generation in the Automotive Industry
Lots of manufacturers and dealerships have “interest.” Whether interest is counted in Facebook likes, email opens, or website…
News February 2
Selling is Asking, Not Telling!
They feel compelled to tell their customers all about their products and services without first understanding their needs.…
News February 1
Dealership Defensive Game Plan For the New Year
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and…
News February 1
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s…
News February 1
How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
News February 1
Stop Banging Your Bruised Head & Start Pushing Accessories a Smarter Way
My annual trek to the November massive SEMA/AAPEX show, 50th anniversary at that, got me all excited when…
News February 1
