Dealership Defensive Game Plan For the New Year
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and…
News February 1Latest in: Sales and Finance
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s…
News February 1
How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
News February 1
Stop Banging Your Bruised Head & Start Pushing Accessories a Smarter Way
My annual trek to the November massive SEMA/AAPEX show, 50th anniversary at that, got me all excited when…
News February 1
The Huge Impact of Customer Experience
A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent.…
News January 26
Hard Facts: How to Maximize Your Trade Show Experience [VIDEO]
Are you planning on going to a trade show this year? So many times we go to trade…
News January 23
Your Service Competition Isn’t Other Dealers – It Is Joe Across the Street
Customers generally get their vehicle serviced close to home or work. Dealers are lucky that customers feel they…
News January 23
Consumers Now Shop Online. Is YOUR Dealership Ready?
Car sales today are a whole different process from how it was in the past. A few years…
News January 23
How to Be the New England Patriots of the Car Business!
It was 2008 when it hit me. The economy had just begun to hit the skids and I…
News January 18
Why Recalls Won’t Ever Go Away: Part 1
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers…
News January 18
