Is a Reasonable Consumer Expectation Too Much to Ask?
Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one…
News April 10Latest in: Sales and Finance
Making the Online Leap – What’s Stopping Us?
Today’s world is increasingly “connected.” We are armed with phones and tablets, constantly plugged into our social networks,…
News April 5
Using Cause-based and Community Marketing as a Competitive Advantage
Are you a dealer who’s tired of chasing customers who only want the bottom dollar and don’t seem…
News April 4
Yes Virginia, Analyzing the Problem Is Your Job
Susan Schmoe (Joe’s wife) wakes up early on Tuesday so that she can drive to her dealership, Service…
News April 1
How Good Is Your New Car Game?
The most successful used car operators also consistently execute well in three phases of their game: They acquire…
News April 1
If They’d Have Asked Me to Buy, I’d Have Said Yes!
“If they’d have asked me to buy, I’d have said yes!” These are the words of a single…
News April 1
3 Best Practices To Beat Back Used Vehicle Margin Compression
According to the National Automobile Dealers Association (NADA), used vehicle gross profits as a percentage of transaction prices…
News April 1
Hard Facts: Pin This to Your Marketing Strategy [VIDEO]
You’re not using your entire tool box. When developing a marketing strategy, most dealerships neglect certain tools and…
News March 31
Self-Serve Portal Sells and Finances Higher Mileage VSCs Without F&I Lifting a Finger
Radical dealership technology should automatically engage and satisfy customers. It should increase business through traditional and new channels…
News March 30
Are Your Salespeople Cherry-Picking Your Phone-Ups?
Let’s talk about what happens at most dealerships when a sales call comes in. Typically, the switchboard operator…
News March 30
