Information is a Powerful Loyalty Tool — if Used Properly
In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly…
News October 24Latest in: Sales and Finance
AutoDisrupter: Are they Here? with Josh Mitchell (Digital Dealer Exclusive)
A common mistake dealerships make is that they forget the internet customer is in their virtual showroom.…
News October 23
Why Conventional Marketing Techniques No Longer Work
myKaarma CEO/Founder Ujj Nath explains why conventional marketing techniques are not working to engage consumers any longer.
News October 23
For Vehicle Service, Luxury is Different!
I’ve had the privilege of working with several leading luxury brands including BMW, Lexus, Porsche, Maserati and Rolls…
News October 23
Is Selling a Car More Important than Preserving a Life?
The Future of Used Car Recalls A recent Automotive News report states that one in four vehicles for…
News October 20
Freebie Friday: You’re Paid to Play, Not to Watch
Sales isn’t a spectator sport! In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares the importance…
News October 20
How to Set Up an Effective Text Messaging Strategy for Your Dealership
The way that consumers research, find, and engage with dealerships has changed significantly in recent years. In the…
News October 19
Looking to Boost Profit Margins? Might Be Time to Consider Your Own Branded F&I Products
2017 has been an interesting year for both franchise and independent auto dealers. After several years of increasing…
News October 19
Used Car Market Insights: Luxury Cars and SUVs Experience Higher Depreciation Rate
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News October 18
How to Grow Your Facebook Followers
When was the last time you drove past a store with no cars in front of it and…
News October 18
