The Essential Ingredient to Customer Loyalty
When it comes to customer loyalty, one thing I find that many businesses fail to analyze — and…
News November 28Latest in: Sales and Finance
Three Ways You Can Improve the Car-Buying Experience
The car business can be a great way to make a living. But, for every car you sell…
News November 27
Witt’s Wise Words: Winning Over the Modern Customer
Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise…
News November 27
Competing Against Nothing
When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that…
News November 21
Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing…
News November 21
Used Car Market Insights: Record Weekly Decline for 2017
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News November 21
Making the Case for Texting Consumer Recall Notices
Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone…
News November 21
Sometimes It’s the Small Things that Matter Most
In building customer loyalty, one of the first things that comes to mind is the customer experience. Many…
News November 21
Following the Basics in the Service Drive
Director of Professional Services Stephen Coambes shares how following the basics in the service drive will lead to…
News November 20
Freebie Friday: Mastering Change
How do you find your footing when everything around you constantly changes? In this Freebie Friday, ELEAD1ONE Partner…
News November 17
