The Power of Networking
As a car salesperson, dealership owner, or automotive vendor, learning how to become a great networker might be…
News November 29Latest in: Sales and Finance
The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
When I first entered the automotive sales industry in 1999, my sales manager at the time gave me…
News November 28
Used Car Market Insights: Sporty Car and Compact Van Depreciation Increases
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News November 28
Poor Communication is Killing your CSI
Are your employees communicating well at your dealership? At most of the dealerships I have visited they are…
News November 28
The Essential Ingredient to Customer Loyalty
When it comes to customer loyalty, one thing I find that many businesses fail to analyze — and…
News November 28
Three Ways You Can Improve the Car-Buying Experience
The car business can be a great way to make a living. But, for every car you sell…
News November 27
Witt’s Wise Words: Winning Over the Modern Customer
Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise…
News November 27
Competing Against Nothing
When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that…
News November 21
Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing…
News November 21
Used Car Market Insights: Record Weekly Decline for 2017
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News November 21
