You’re Not Going to Create Brand Loyalty with Urgency
For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take…
News December 12Latest in: Sales and Finance
Don’t Mess with the Center of the Universe
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will…
News December 12
Freebie Fridays: Don’t Hire The Unicorns
Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the…
News December 8
Social Listening & Quick Action = Video Marketing Gold!
All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas.…
News December 7
Year-End Spend Management Assessment – Setting Up for a Successful 2018
December is here and it is time to wrap up the year and begin planning for 2018 if…
News December 5
Used Car Market Insights: Highest Depreciation for Compact Cars in 26 Weeks
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News December 5
Dealers Say Fixed Ops is the Most Important Department
When asked what area of the dealership was the most important for overall success of their business, dealers’…
News December 5
We Don’t Need No Stinkin’ Tech Training – We Have Good Teeth
For real – overheard by me at a large Honda dealership after an ASM explained to a lady…
News December 5
How Online Payments Can Be the Catalyst for a Superior Customer Experience
The unspoken truth about the dealership continues to be the same – the service side of the business…
News December 5
Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
If you look at the data, the expert analysis, and the firsthand accounts of dealers themselves, it’s undeniable…
News December 5
