Auto Subscription – The Dealers’ New Frontier
There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The…
News December 15Latest in: Sales and Finance
Are Your Vendors Using Multi-Touch Attribution? Probably Not!
Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying…
News December 14
Your 2018 Budget: Volume and Gross Budgeting for Sales
How is your budget shaping up for 2018? Having fun yet? This is the second part in a…
News December 13
Broad Market Declines Across Segments
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News December 12
You’re Not Going to Create Brand Loyalty with Urgency
For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take…
News December 12
Don’t Mess with the Center of the Universe
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will…
News December 12
Freebie Fridays: Don’t Hire The Unicorns
Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the…
News December 8
Social Listening & Quick Action = Video Marketing Gold!
All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas.…
News December 7
Year-End Spend Management Assessment – Setting Up for a Successful 2018
December is here and it is time to wrap up the year and begin planning for 2018 if…
News December 5
Used Car Market Insights: Highest Depreciation for Compact Cars in 26 Weeks
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News December 5
