Top 2018 Automotive Digital Marketing Trends You Need to Know
Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns…
News December 18Latest in: Sales and Finance
Witt’s Wise Words: Dealership Origami
Bill Wittenmyer explains why dealers should stop dealership origami when presenting figures to a customer in this week’s…
News December 18
What Dealers Don’t Know About Their “Best” Salespeople
As it turns out, what you don’t know about your salespeople can hurt you. I am not sure…
News December 15
Freebie Fridays: Put the Conversation Back In the Sale
Bill Wittenmyer says buying a car is an emotional and wonderful experience. That’s why it’s important to rely…
News December 15
Auto Subscription – The Dealers’ New Frontier
There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The…
News December 15
Are Your Vendors Using Multi-Touch Attribution? Probably Not!
Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying…
News December 14
Your 2018 Budget: Volume and Gross Budgeting for Sales
How is your budget shaping up for 2018? Having fun yet? This is the second part in a…
News December 13
Broad Market Declines Across Segments
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News December 12
You’re Not Going to Create Brand Loyalty with Urgency
For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take…
News December 12
Don’t Mess with the Center of the Universe
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will…
News December 12
