It’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns,…
News March 27Latest in: Press Releases
Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
By Carol Marshall VP of Operations, ActivEngage, Inc. According to a recent survey, 59% of auto buyers said…
News March 27
When Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for…
News March 27
Interview with John Alfirevich of Apple Chevrolet
In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally…
News March 27
Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
By David Weaver, CSP® Associate, The Rawls Group A few years ago, I received a call from a…
News March 27
A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
By Ryan Kohler, CEO, DealerHiring (powered by ApplicantPro) It’s no secret that auto dealers all across America struggle…
News March 27
Pricing Strategy: Dare to Compare
Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the…
News March 27
How to Avoid the End-of-Month Crunch
Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end…
News March 27
Three Tips in Three Seconds: Speed Matters
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span…
News March 26
Sustaining a Successful BDC
By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against…
News March 25
