Secrets to a Successful Conquest Campaign
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find…
News November 16Latest in: Marketing
Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars,…
News November 13
To Succeed, You Must Make Every Minute Count
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time!…
News November 9
How New Safety Features Mean New Opportunities for Dealers
It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even…
News November 9
Think Tank: Track Your Digital Success Offline – Google Store Visits
When an individual clicks on one of your display ads but ever fills out a form, do you…
News November 7
Power of the Spoken Word
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The…
News November 5
Is Yours a Culture of Salespeople or Solution Specialists?
Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the…
News November 5
Communicate More Effectively with Your Customers
In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including…
News November 5
Hard Facts: How to Build a PR Strategy to Grow Your Business – 3 TOOLS!
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…
News November 4
Six Reasons Every Dealership Needs a Digital Strategy
Every day it seems there’s another threat to automotive. One of the most profound changes for dealership operations…
News November 2
