Who Need Sales Training? Bah Humbug.
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and…
News December 13Latest in: Marketing
If People Buy From People They Like, How Do You Get Them to Like You?
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different…
News December 11
How to Address Declining Front-End Margins
When we are no longer able to change a situation, we are challenged to change ourselves – Viktor…
News December 11
Secrets to a Successful Follow Up Call
When a customer leaves the lot without purchasing a vehicle, there’s a good chance he or she will…
News December 11
Fuel Your Year-End Sales Event on Facebook
Year End Sales Event season is one of the most crucial times of the year for dealerships. It’s…
News December 10
Think Tank: Best Social Media Platforms for Your Industry
Paid or Organic, Branding or Sales– no matter what you’re putting out there and why, there are certain…
News December 7
Freebie Fridays: Greed Is Good
VP of Sales, CDK Global, Bill Wittenmyer explains why greed is good in this episode of Freebie Friday.
News December 7
Adapt or Get Left Behind: Engage Customers by Thinking More Like Them
If you drive around many metropolitan areas, you may notice a large empty space where Toys “R” Us…
News December 6
Building the Best Mobile Landing Pages
It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on…
News December 6
Leveraging Social Media, Personally
All aboard! Everyone seems to be jumping on the social media marketing bandwagon, touting it as a paradigm…
News December 6
