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Latest in: Marketing

Interview with Andy Scott and Douglas P. Scott, Scott Family of Dealerships

Tackling the tough issues with grit and optimism is something the Scott Family has been doing for four…

News March 1

Interview with Lori Hammond, Internet Director of Sales, Conicelli Autoplex

Lori Hammond, Internet director of sales for Conicelli Autoplex, in Conshohocken, PA, has built from the ground up…

News March 1

Your Service Waiting Area: Dentist Office or Customer Retention Tool?

(Bear with me here – this one will eventually come back around to the Internet sales team.) Today…

News February 14

When is a Factory Incentive Program Legal?

Mercedes Benz has announced the details of its holdback incentive program which will apply to all dealers. The…

News February 14

Give your Customer a Choice

It has been said that the arrival of a lead is the “moment of truth”. At that moment,…

News February 14

Make it your Year

How it happened so quickly I don’t know, but it’s time again to reflect and make necessary changes…

News February 14

Diligent Follow Up

The first word or attribute that comes to mind with “follow up” is tenacity, because to be successful…

News February 14

Advertising Opportunities for 2011

A little secret. For almost 20 years, some of America’s best dealers have been writing these advertising columns,…

News February 14

Interview with Russell Blackstone, e-Commerce Director at Hewlett Volkswagen

Russell Blackstone, a former political consultant, enjoyed helping friends and family members with their car purchases so much…

News February 1

Interview with John Eagle, John Eagle Dealerships

John Eagle is a member of the PhD club – “Papa had a dealership.” He’s been in the…

News February 1