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Latest in: Marketing

Study: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites

WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in…

News August 4

Subaru of America, Inc. Appoints New Chief Marketing Officer

CHERRY HILL, N.J. — Subaru of America, Inc. this week announced the appointment of Dean Evans to chief…

News August 3

FIAT® North America “Drives in” New Marketing and Advertising Campaign

Auburn Hills, Mich. – The FIAT® brand announced today the launch of an all-new marketing and advertising campaign,…

News August 3

Small Cars, Big Profits: Setting the Trend for Leasing

CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S.…

News August 3

Dataium: Mobile Usage At Record High In July Among Active Auto Shoppers; Apple’s iPad Leads The Way

Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto…

News August 2

Content Strategy and SEO: The ‘King’ Needs a Plan

In the “Content is King and the Search Engine Knows It” article in the July 2011 issue of…

News August 2

Ideas from the Front Lines

Having polled dealer friends for thoughts on ‘what’s working,” I thought I’d share a few of the best…

News August 2

Danny Jackson, Walter Jackson Chevrolet

In late April, a massive F4 force tornado slammed through Alabama and western Georgia, costing lives and billions…

News August 2

OPENLANE to Offer Free 30-Day Buy-Back Guarantee Plus During Month of August

REDWOOD CITY, Calif. – OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy…

News August 1

Digital Marketing Independence – Can Dealers do it all Themselves?

The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs),…

News August 1