Kantar Media Releases March Madness Advertising Trends Report
New York, NY – The NCAA Division I Men’s Basketball Championship tiped off on last Tuesday. March 13th,…
News March 21Latest in: Marketing
Mercedes Benz Issues Dealer Improvement Addenda
On the heels of the major changes made to the Mercedes-Benz Dealer Agreements last month, Mercedes-Benz is now…
News March 20vAuto’s RealDeal Enhances Sales Flexibility With Mobile Integration
OAK BROOK, IL – vAuto’s RealDeal is now available for dealership sales teams to use on Android phones,…
News March 15
Kia Motors’ “Kia Rio Windows Down” Playlist on Spotify Gains Momentum on Facebook
IRVINE, Calif. — In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a…
News March 14
Kantar Media Reports U.S. Advertising Expenditures Increased 0.8% In 2011
New York, NY – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0…
News March 14
Toyota Debuts Integrated Marketing Campaign for All-New Prius c
TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA,…
News March 14Comcast Spotlight Manager Shares How the Right Advertising Message Drives the Right Return on Investment
Jim Dykstra, automotive sales manager at Comcast Spotlight, is sharing his expertise with automotive dealers and managers on how…
News March 14
Fiat Brand’s ‘House Arrest’ Exceeds 1 Million Views on Brand’s YouTube Channel
Auburn Hills, Mich. –In less than one week since its debut on the Fiat Brand’s YouTube channel, “House…
News March 14
Mercedes-Benz USA Announces New Senior Vice President, Sales
MONTVALE, N.J. — Mercedes-Benz USA (MBUSA) announced today the promotion of Michael Slagter to the newly created position…
News March 14
Ford Teams Up with NBC and Emmy Award-Winning Reality Producer for Prime-Time TV Reality Show ‘Escape Routes’
DEARBORN, Mich. – Ford is teaming up with NBC and eight-time Emmy Award-winning reality producer to create “Escape…
News March 13
