Social Shenanigans!
As I write this article the world of social advertising is in upheaval. General Motors, after considerable testing,…
News July 3Latest in: Marketing
J.D. Power and Associates Reports: Auto Insurance Customer Satisfaction Reaches an All-Time High, Driven by Satisfaction with Policy Offerings
Customers Tolerate Rate Hikes When Notified in Advance and Given Options WESTLAKE VILLAGE, Calif. — Led primarily by…
News June 28Beware of the Gas Price Sales Spike: Economy Car Demand Historically a Short-term Phenomenon
It’s hard to pick up a newspaper or a magazine or visit an automotive web site and not…
News June 28Five Data Mining Tips for Securing Quality Trades, Selling More New Units and Retaining Customers
Whether the tight supply of quality pre-owns loosens up soon or not, dealers who learn to source their…
News June 27
comScore and Facebook Release Research Paper “The Power of Like 2: How Social Marketing Works”
Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on…
News June 21There’s Only One Constant in the Auto Industry: Change
When television icon Dick Clark passed away earlier this spring, there was a wave of nostalgia that swept…
News June 20SFG Finance Announces New PassTime USA Program with No Upfront Device Costs
ARLINGTON, Texas — SFG Finance LLC, a purchaser of auto paper from BHPH dealers, new car franchise dealers,…
News June 20
Kantar Media Reports U.S. Advertising Expenditures Increased 2.6%
NEW YORK — Total advertising expenditures in the first quarter of 2012 increased 2.6 percent from a year…
News June 19
“The Dark Knight Rises” and Chrysler Present: Imported From Gotham City
— Rise to the Challenge — Burbank, Calif. – Warner Bros. Pictures and the Chrysler brand have teamed…
News June 19
2012 10 Most Reliable Family Cars
By studying data from 100,000 auto warranty policies linked to family cars, Direct Buy Warranty has discovered the…
News June 15
