The 5 Stages of Customer Engagement and How to Optimize Each One
Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. There is a lifecycle to consider, and…
News July 28Latest in: Marketing
This Week in Social Media News: Week of July 25, 2016
Periscope has been busy adding new features, and users can look forward to checking out the latest, such…
News July 27
Social Media and Security: This Could Be Important!
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist.…
News July 26
Can You Handle the Truth about Automotive’s Toughest Issues?
As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front…
News July 25
Authenticity is Not for Amateurs: A Comparison of Failure and Success
I’m struck by the dichotomy of authenticity which consumers experience on a daily basis. It’s a constant question…
News July 25
69% of Executives Believe Social CEOs Boost Company Credibility
It’s important to get your dealership team involved at every level, from the very top all the way…
News July 22
Hard Facts: How to Take Responsibility for Your Business [VIDEO]
Let's get serious. Stop being so irresponsible with your business! Sure, you can look up to experts for…
News July 22
Video Marketing: Let’s Get Musical!
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any…
News July 21
This Week in Social Media News: Week of July 18, 2016
Google recently announced improvements for YouTube ads, which will give retailers more control over the branding experience for viewers.
News July 19
The New Trend in Social Media: Quality Over Quantity
In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social…
News July 18
