Digital Wake Up Call: 3 Marketing Myths & How to Overcome Them
I always say the most successful marketers are the ones that look for problems and inefficiencies and implement…
News July 29Latest in: Marketing
Lights, Camera, Action; Your Video Podcast is On!
This is the year of Video Marketing. By 2017, video will account for 69% of all consumer Internet…
News July 28
Dominate Your Market by Combining SEO & SEM
One of the biggest missed opportunities for dealers is this division that has entered the digital marketing conversation…
News July 28
Virtual Reality: The Newest Customer Experience Coming Your Way
Buckle up for the newest auto industry technological innovation. One that has the potential to move buyers down…
News July 28
Top 5 Ways Automotive Dealers Can Change Their Marketing Approach to Improve Customer Engagement in a Digital World
Today, consumers expect a 360-degree experience when it comes to shopping for a car, and engagement is critical…
News July 28
The 5 Stages of Customer Engagement and How to Optimize Each One
Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. There is a lifecycle to consider, and…
News July 28
This Week in Social Media News: Week of July 25, 2016
Periscope has been busy adding new features, and users can look forward to checking out the latest, such…
News July 27
Social Media and Security: This Could Be Important!
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist.…
News July 26
Can You Handle the Truth about Automotive’s Toughest Issues?
As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front…
News July 25
Authenticity is Not for Amateurs: A Comparison of Failure and Success
I’m struck by the dichotomy of authenticity which consumers experience on a daily basis. It’s a constant question…
News July 25
