The Dangers of Over-Personalization for Dealerships
Personalization has been a key marketing strategy for nearly two decades, with numerous studies highlighting its effectiveness. For…
News September 8Latest in: Marketing
What Works Where: A Dealer’s Guide to Platform-Specific Video Content
In today’s digital world, car shoppers don’t just walk onto the lot—they scroll through it first. According to…
News August 25
The Power of Community Marketing for Car Dealerships
Behind every sale is a story, and behind every successful dealership is a web of genuine human connections:…
News August 20
Amazon Advertising: The Secret Sauce to Driving High Quality Traffic to Google
When it comes to car buying—one of the biggest purchases most people make after a home—shoppers don’t start…
News August 7
Customer-First Strategies for Modern Dealerships
In today’s crowded dealership landscape, it’s not just about having the right cars at the right price—it’s about…
News August 6
Driving Dealer Success with Better Data
Behind all the shiny layers of the modern digital landscape, customer data is currency. And nowhere is it…
News July 29
Instagram’s Hidden Challenges for Car Dealerships
As a dealer, you’ve probably been told that having a strong presence on every social media platform is…
News July 24
Hybrid Learning: What the Rise of Hybrid Vehicles Can Teach Us About Flexibility in Automotive Marketing
As auto brands zigged toward an all-out EV marketing blitz starting in 2021, auto shoppers have zagged toward…
News July 23
Pitch Perfect: How Smart Dealers Win Over Modern Buyers
A car sales pitch is a structured, yet flexible conversation delivered by a salesperson to communicate a vehicle’s…
News July 16
Beyond Impressions: Measuring What Really Matters in Streaming Ads
Streaming has overtaken traditional broadcast and cable as the primary way people watch TV. On average, viewers now…
News July 8
