Who Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions…
News May 29Latest in: Leadership
Shorten Your Sales Cycle and Build Engagement with Automated Retargeting Campaigns
There are many leads who walk into a dealership, visit an automotive website, or check out dealership social…
News May 29
Digital Marketing: DIY or Expert Help
Is a “Do It Yourself” online marketing approach best for your dealership? Some dealers opt for a “Do…
News May 29
The Fall of the Fixed-Width Dealer
It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine…
News May 29
Come On Buick and Lincoln
I am really really proud of you guys. I really hope you can take those domestic name plates…
News May 29
Awarded a New Point? Seven Things to Consider
After several years of consolidating and shrinking their dealer networks, manufacturers once again are beginning to add new…
News May 29
A Three Step Plan to Prepare for the Sales Model of the Future
I’ve been getting more inquiries lately from dealers asking about the merits of a one-price sales environment at…
News May 29
Alternative Lending Challenges for Auto Repair Shops
If your auto repair shop is having trouble receiving a business loan, you’re not alone. Small businesses—including auto…
News May 29
6 Reasons to Make Your Business Human on Social Media
6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for…
News May 29
Don’t Knock Yourself Out – Why Multiple Websites Are a Dealer’s Digital TKO
Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended,…
News May 29
