The Benefits and Challenges of Increased OEM Recalls
With GM’s latest recall bringing their year-to-date total up to 16 million vehicles, and then Ford announcing a…
News July 1Latest in: Leadership
Dealers Need to Focus on Chat Metrics That Mean Something
How to get to the heart of actual chat performance and ROI Chat for dealer sites has been…
News July 1
Building Trust with Strong Multi-Level Communication
Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on.…
News July 1
Insurance Company Loyalty… What Does it Mean?
If you asked ten people what loyalty means you would probably get ten different answers. Certainly many couples…
News July 1
A Matter of Trust: Building the Dealer-Customer Relationship
Trust isn’t just the subject of a Billy Joel song; it is the essence of any successful relationship,…
News July 1
When-ing and Then-ing: A Common Succession Planning Pitfall
I recently agreed to be the wingman for Dr. Merlot who was calling on a succession planning prospect,…
News July 1
Who Should Pick the Car?
Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure…
News July 1
The 10 Best Ways to Generate Traffic Without Google
The 10 best ways to generate traffic without Google, according to Search Engine Watch. Having a mix of…
News June 30How to Prevent Greenwashing
Greenwashing is the practice of claiming that your processes are environmentally stainable without proof. Greenwashing is visible in…
News June 30[Video Blog] What the Hell is a “Value Proposition”?
What the hell is a “value proposition”? Nick Eberhardt from DealerPhysics defines and explains why it’s important to…
News June 25
