Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing…
News November 21Latest in: Leadership
Used Car Market Insights: Record Weekly Decline for 2017
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News November 21
Making the Case for Texting Consumer Recall Notices
Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone…
News November 21
Sometimes It’s the Small Things that Matter Most
In building customer loyalty, one of the first things that comes to mind is the customer experience. Many…
News November 21
Freebie Friday: Mastering Change
How do you find your footing when everything around you constantly changes? In this Freebie Friday, ELEAD1ONE Partner…
News November 17
Which KPIs Are Most Important?
CEO Josh Blick shares which KPIs are most important when it comes to your financial statement in this…
News November 17
The Transformation of the TPA
Third-party administrators (TPAs) often take on multiple roles, including customer service provider, risk assessment manager, claims processor, and…
News November 16
Technology Training: 4 Training Methods for Success
There are four primary learning styles: visual, auditory, read-write, and kinesthetic. A visual learner typically is a fast-talker…
News November 16
Putting the “R” Back in CRM
Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of…
News November 15
Used Car Market Insights: Overall Normal Depreciation for November
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News November 14
