How to Offer a Car Maintenance Plan That Keeps Customers Happy
As a car dealer, keeping your customers happy should be your primary goal. Not only does quality service…
News May 18Latest in: Leadership
How to Ensure Your Email Marketing Gets Through
As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t…
News May 18
Outsourcing Customer Communications – Should the Service Department Worry?
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales…
News May 18
Are there too Many Chefs in Your Content Kitchen?
One of the best ways to get your name out to your audience is through a consistent regimen…
News May 17
Website Optimization 101: Navigation Best Practices
How users get around your site is just as important as the content on it. If your navigation…
News May 16
Automotive Dealerships and GDPR Regulations
The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for…
News May 16
Top Three Summer Service Campaigns
It’s summertime, summertime, sum, sum, summertime…well, almost. Millions of families are planning their vacations, and according to AAA…
News May 16
Why Single Attribution is a Fool’s Errand
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool’s errand in this video…
News May 16
Sporty Cars & Compact Vans Up
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News May 15
Hard Facts: Action Items for Google Ad Copy: Headline and Description
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads…
News May 11
