Website Optimization 101: Navigation Best Practices
How users get around your site is just as important as the content on it. If your navigation…
News May 16Latest in: Leadership
Automotive Dealerships and GDPR Regulations
The General Data Protection Regulation (“GDPR”) is a regulation in EU law on data protection and privacy for…
News May 16
Top Three Summer Service Campaigns
It’s summertime, summertime, sum, sum, summertime…well, almost. Millions of families are planning their vacations, and according to AAA…
News May 16
Why Single Attribution is a Fool’s Errand
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool’s errand in this video…
News May 16
Sporty Cars & Compact Vans Up
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News May 15
Hard Facts: Action Items for Google Ad Copy: Headline and Description
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads…
News May 11
BLACK BOOK APRIL DEPRECIATION REPORT SHOWS NINE TOTAL VEHICLE SEGMENTS WITH AN INCREASE IN VALUE; FIVE OF WHICH WERE CARS
LAWRENCEVILLE, Ga. (May 11, 2018) – According to Black Book® data, the average price of a used vehicle…
News May 11
Resolving Dealer Mysteries Requires a New Standard
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything…
News May 11
Save Today…Gone Tomorrow
There is no question that dealerships are focused on cutting costs in 2018. We see it in our…
News May 10
Marketing Mistakes: A Little Pizza While You Die?
I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or…
News May 10
