Database – Gold Mines or Bottomless Pits?
I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for…
News August 7Latest in: Event News
Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising
For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft…
News August 7
Faster, Simpler, Easier is Going to Win
What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example.…
News August 7
Who Is Responsible for Your Company’s Success? You Are!
I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful…
News August 7
Cover Story: Dealer Magazine Interview – Joe Wajda
Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda…
News August 3
How Do We Know That VDP Views Matter?
I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to…
News August 2
How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line
Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part…
News August 2
Why Few Consumers Bring Vehicles into Dealerships for Recall Work
With more than 63 million vehicles with open recalls currently on US roads and highways, you would assume…
News July 27
What to Do If Your DMS Is Sold
Chinese philosopher Lao Tzu said, “If you do not change direction, you may end up where you are…
News July 27
Turn Your Dealership Outside-In — NOT Inside Out
I always applaud dealers that make an effort to learn and better themselves professionally while also striving for…
News July 21
