Implement the 2% Rule in Your Dealership to Win More Sales
The 2% Rule is one of the most effective and profitable concepts that you can implement in your…
News August 25Latest in: Event News
Turbocharge Your CRM for More Sales
Facebook data reveals that out of every five minutes people spend online with mobile devices, one is spent…
News August 24
The Real World of Conferences!
I’ve been in this industry for over two decades and in that time, believe it or not, (while…
News August 24
What You Don’t Know CAN Hurt You
For decades dealers have been searching for an effective way to understand and quantify whether their large marketing…
News August 24
Conquesting is Critical in an Ever-Changing Industry
With new car sales in decline, fierce industry competition, and relatively indecisive consumers up to the point of…
News August 23
Executing on a Digital F&I Consumer Experience
Let’s step outside the automotive industry for a moment and think about your last customer experience. Maybe you…
News August 22
Traditional Versus Digital… It’s Time to End the Debate
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented…
News August 22
Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are…
News August 16
3 Reasons Why You Overpay Your Worst People
Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is…
News August 16
The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing
It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the…
News August 16
