Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing…
News November 21Latest in: Event News
Following the Basics in the Service Drive
Director of Professional Services Stephen Coambes shares how following the basics in the service drive will lead to…
News November 20
Marketing vs. Content: It’s a Matter of Perspective
In a world filled with noise, companies large and small are competing for consumer attention. Your message needs…
News November 15
Putting the “R” Back in CRM
Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of…
News November 15
Witt’s Wise Words: The Importance of Thank You
Bill Wittenmyer shares why “Thank You” is incredibly important in interactions with customers in this week’s installment of…
News November 13
Master Video Fundamentals Before Going Social
When I talk to dealers about video marketing, one question I get asked a lot is “What about…
News November 9
The Data Doesn’t Lie: Shocking Discoveries In Automotive Attribution
By Steve White and David Metter One of the hottest topics for dealers today is attribution – and…
News November 7
Witt’s Wise Words: Eat the Big Frog First
Bill Wittenmyer explains the concept of why dealerships should train their staff to “eat the big frog first”…
News November 6
Speed Up the Service Process Through Technology
Director of Professional Services Stephen Coambes shares how technology can speed up the process for customers providing a…
News November 6
What’s your SMS strategy?
Have you considered utilizing a mobile SMS campaign? Companies like Warby Parker and Chipotle have developed SMS marketing…
News November 3
