Turning Cash Buyers into Auto Financers
How to Drive Financing Forward in the Middle of a Cash Paying Market Advice from national, well-known financial…
News January 11Latest in: Event News
Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances…
News January 11
Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on…
News January 11
Shifting from Crisis To Opportunity
Imagine for a moment you are walking along a trail in the forest which has a swollen swiftly…
News January 11
You Don’t Have to Be Blood to Be Family in the Dealership
An owner’s perspective about the purpose and who the business serves directly impacts culture, ability to recruit and…
News January 11
The Art of Handling Mistakes
I recently filmed a DVD program for my online training platform on the topic of handling mistakes, and…
News January 11
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback,…
News January 11
The 2018 Big Data Landscape: You Can’t Run & You Can’t Hide
Every New Year is accompanied by a revitalized, fresh new wave of energy. It’s exciting to hit that…
News January 8
Hard Facts: Increase the Success of Your Marketing Efforts
Wondering how to increase engagement with your content? This week I’m sharing one quick modification you can make…
News January 5
Amazon Is Coming: How Auto Dealerships Can Win
When the history of retail in the digital era is written, the calculus in defining winners and losers…
News January 5
