Hit it and Quit it – A True Love story of a Vendor and Dealer
The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being…
News January 2Latest in: Event News
Do You Want E-Contracting or Not? Decide Already!
Much progress has been made in the journey towards paperless transactions. We can now sign tax returns online;…
News January 2
Bots Help the Grinch Steal Christmas
A trending technology is the use of bots in customer service. While bots can certainly help companies manage…
News December 29
Hard Facts: Is Your Marketing Strategy Practical?
Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns…
News December 22
When Using Customer Data, Don’t Be Creepy!
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…
News December 22
4 Reasons Why Your Customers Love Video
For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according…
News December 21
Are Artificial Intelligence and Machine Learning Going Mainstream for Dealer Marketing?
In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which…
News December 20
Interview With the 2018 Chairman of the Chicago Auto Show
John Hennessy, owner of River View Ford, in suburban Oswego, Illinois, has spent more than 30 years in…
News December 20
Drawing the Curtain Back
A Glimpse into the Association Behind the World-Famous Chicago Auto Show; and Event Highlights for the 2018 Chicago…
News December 20
The Challenge of Split Personalities in Consumers
For those unfamiliar with the story of Sybil Dorsett, she was a woman with dissociative identity disorder who…
News December 20
