The Art of Turning Complaints into New Customers
The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise…
News January 31Latest in: Event News
Auto Finance 2018: The Year of Digital Contracting
We live in a world where 24/7 accessibility and instant gratification has become commonplace, and the automotive finance…
News January 30
Why Consumers Are Navigating Away from Traditional Customer Service
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for…
News January 30
How to Navigate Error Pages Like an Expert
To err is human, and to get an error page is just another part of having a website.…
News January 29
Here’s How Facebook Marketplace Will Impact Automotive
Bob Dylan hit it on the head when he said, “The times, they are a-changin.” Few things change…
News January 29
Do You Care How You Receive Your Customer’s Money? You Should!
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks,…
News January 29
Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget…
News January 28
Agencies Using the Wrong Metrics for Paid Search
I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working…
News January 26
When Knowing What You Don’t Know Slays the Marketing Dragon
A massive amount of data is now available on every potential car buyer, with a multitude of ways…
News January 26
Video Testimonials For Less Than $100 In Gear
Wasting tons of energy and funds gearing up for making testimonial videos is just that- A WASTE. You…
News January 24
