If You WOW Them, You’re More Likely to Sell Them!
Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic…
News March 14Latest in: Event News
Building a Company Culture Geared to Succeed
Throughout my time in the automotive industry, I have visited hundreds of dealerships. I have seen every type…
News March 14
Hard Facts: Pinterest Parent Report Breakdown
Have you “pinned” down the right platforms for publishing your branded content? In this week’s #HardFacts, I’m explaining…
News March 13
From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Love your car? Get ready to say goodbye: Soon it will be obsolete. We’re moving far beyond cars…
News March 10
Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook…
News March 10
A Mystery Shop for a Major National OEM
We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a…
News March 10
Is Your Dealership Ready for the Connected TV Revolution?
The TV world has changed drastically over the last few years. That is, instead of reserving prime time…
News March 10
How You Receive and Utilize Data In This Marketplace Determines Your Success.
Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do…
News March 9
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
When did you last buy a car? If it was in the last few years, your decision-making process…
News March 9
4 Myths About Responsive Web Design Debunked
Responsive web design as a mobile-first strategy has been floating around for a while, and more and more…
News March 8
