The Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…
News August 1Latest in: Event News
Would You Be a Fan of Your Dealership on Facebook?
While there has been much written about every business’s need to dive head first into social media –…
News August 1The Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
News August 1Do you Have a BDC or a BCC?
BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the…
News August 1
Chris Fousek, E-commerce Director, Village Automotive Group
The Village Automotive Group in Massachusetts first jumped on the Internet wave in 1999. They were even posting…
News August 1Four Steps to a Super DOC – and More Profit
I find that most disappointments in the monthly financial statement come from a lack of daily reporting. In…
News July 1Moving from Stiff-arm to Hug
The entire history of auto sales has been defined by the dealer’s quest to control the selling process.…
News July 1Eight Steps for Real Reputation Management
It doesn’t matter if your name is on the building or if you’re “just drawing a paycheck,” your…
News July 1Take Out the Trash and Keep the CRM from Being a Garbage Dump
Please open up your wallet, pull out a $50 bill, walk over to the nearest trash receptacle, and…
News July 1
Joe Elsasser, General Manager, Golling Chrysler Jeep Dodge
Golling Chrysler Jeep Dodge in Bloomfield Hills, MI, was one of automotive retail’s early technology pioneers piloting some…
News July 1
