10 Essentials for Today’s Sales Call
The first suggestion I have is to mystery shop your competition. Most will start with “what’s your name…
News January 14Latest in: Event News
Becoming a Web Centric Dealer
In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It…
News January 14Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation…
News January 14Using Technology for the ‘Why’
One of my favorite dealer clients once said to me, “All I get is ‘What,’ stuff all day;…
News January 14Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my…
News January 14Is your Internet Manager a Real Manager? Look at the Pay Plan
In a recent article in Reader’s Digest, the readers were advised to contact the Internet manager at a…
News December 29Your Web Site’s Role in Advertising
After speaking with a group of dealers on the benefits of incorporating social media into the marketing mix,…
News December 29Tips for Used Vehicle Department Advertising
As I wrote last month, we all something we’re good at. Perhaps by now, you’ve figured out after…
News December 29A Fresh Look at Internet Leads
My first GSM told me that customers would tell me how to sell them – I just had…
News December 29One Year from Today
In October, I unveiled an updated ACES (Automotive Continuum of E-commerce Success) chart at the well-attended 9th Digital…
News December 29
