A.J. Maida, Director of Digital Marketing, Papa’s Chrysler Dodge Jeep
A.J. Maida has been the director of digital marketing for Papa’s Chrysler Dodge Jeep in New Britain, CT,…
News December 1Latest in: Event News
Translate Customer Buying Motivations into Scheduled Appointments and Sales
With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured…
News November 1There’s No Room for Sea Lawyers in the Automotive Industry
As some of you may know, I served in the United States Marine Corps back in the 1980s.…
News November 1The 10-Minute Dealership: Building the Organization
The arrival of a lead is the moment of truth. Best practice is to execute a multi-vehicle price…
News November 1Technology and Zen Time Management
I recently gave a webinar on Zen time management to controllers and office managers. Over the years I’ve…
News November 1Business Development is for Sales Reps too!
Cross training and team building are critical Are your business development and Internet sales teams integrated with your…
News November 1
Alex Jefferson, Director of Internet and Sales Training, Proctor Dealerships
Alex Jefferson is the Director of Internet and Sales Training for the Proctor Dealerships in Tallahassee, FL. He…
News November 1Dynamic Heat Sheet Automation
One of the first tasks that I had in a dealership was typing the daily heat sheet. The…
News October 1The ABCs of Common-Sense Advertising
‘Tiny’ wrote me a great letter recently on the ABCs of common sense advertising. ‘Tiny’ is a lawyer-turned-car…
News October 1Get Rid of the Scripts – Master Communications
Business development seems to have many perceptions of its functionality. From my experience, Business development is more than…
News October 1
