President and co-Founder of Dataium LLC Discusses the Data Behind the Truth
Tracking the return on ad spend has always been a challenge for dealers for both online and traditional…
News September 27Latest in: Event News
Managing Partner of Car-mercial.com Shares How To Use Video SEO to Engage with Car Buyers
Video is the number one format (Google’s 2011 Automotive Shopper Study) to connect with car buyers in today’s…
News September 27Motozuma Launches Reward Program for Used Car Buyers
New Program Offers Used Car Buyers $200 Toward a Down Payment Naperville, Ill. – Motozuma, the first-of-its-kind automotive…
News September 26The FIAT Brand Participates in the 2012 MONOPOLY Game at McDonald’s
Consumers have a chance to enter and win a new 2013 Fiat 500 Auburn Hills, Mich. – This…
News September 26
U.S. Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates
Google alone to account for 41.3% of total U.S. digital ad revenues in 2012 NEW YORK, NY —…
News September 26Miss(ed) Opportunity
I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity…
News September 26
Cars.com Dealer Training Manager Explains How To Master the Mobile Check-in
“Check-ins,” “likes,” “follows” and “recommendations” aren’t just for restaurants and retail shops anymore. Car shoppers are increasingly accessing…
News September 26
CEO of Castle Automotive Group Discusses Moving the Money to Digitize your Dealership
Many dealerships today have shifted their sales focus to embrace how car buyers have moved to a new…
News September 25
Hooklogic Executive Shares How To Learn from the Best Practices of Apple
Automotive dealers and managers are at a disadvantage when it comes to vendor selection and integration. For many,…
News September 25
President of PRO TALK Discusses Why Business Development Centers, Customer Retention Programs, Technology and Software Don’t Work
While business development centers, customer retention programs, technology and software are necessary and important to a dealership and…
News September 24
