Three Ways to Reinvent the ‘Road to the Sale’ and Improve Gross Profits
When I came up in the car business, I was taught the 10-step “Road to the Sale.” As…
News December 7Latest in: Event News
Duplicate Customers – Cleaning your Customer Database
One of my favorite terms is “bi-directional integration” or as I like to call it, “duplicate customer generation.”…
News December 6
Super Bowl Ad Buys for 2013
The XLVII Super Bowl is just two months away and already reports are out about what companies are…
News December 5Hook with Emotion, Close with Logic
I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with…
News December 4
Edmunds.com Advises Holiday Car Buyers how to Properly Review Car Sales Contracts Before Closing the Deal
SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the…
News December 4
Fiat 500 Abarth ‘Seduction’ Advertisement Named ‘Best TV Commercial’ at the 2012 D Show
Auburn Hills, Mich. – The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D…
News December 4
FIAT Launches Social Media Sweepstakes to Drive Promotion of the All-New Battery Electric Fiat 500e
Auburn Hills, Mich. – Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the…
News December 4
Make It a December to Remember with Lexus “Check In For Charity” Social Campaign
Automaker’s new app lets fans raise up to $100,000 for Boys & Girls Clubs of America TORRANCE, Calif.…
News December 4
Shift Women’s Objections about Car Leasing
PITTSBURGH, PA. — Women are now the fastest growing segment of new and used car buyers. The latest…
News November 29
STRATA Survey: Emerging Social Media Platforms Growing Market Share With Advertisers
CHICAGO — Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That…
News November 28
