Why is Marketing Automation Superior to Plain Old Email Marketing?
Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and…
News May 27Latest in: Event News
Google’s Impending Changes to AdWords
Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how…
News May 27
The Regulatory Landscape of Online Car Sales
The laws governing car dealers and the auto industry can be, to put it mildly, complex. Marc Bonanni,…
News May 26
Are You Ready for Pole Position? Driving Digitization in the Auto Industry
Car making isn’t only about the product any longer. It’s becoming a digital service game. Most OEMs recognize…
News May 26
Black Book Signs Bullseye Prospecting Distribution Agreement With Gauss Digital Marketing
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data…
News May 24
Every Car Dealership NEEDS the RIGHT CRM/ILM
It’s 2016 and never has the used car industry faced so much disruption! Over $450 million in venture…
News May 23
Don’t Lead a Horse to Water: Soliciting Online Reviews without Fear
Consumers are going on the Internet and browsing reviews of your dealership in ever increasing numbers in order…
News May 23
Collaboration Tools Will Transform the Customer Experience
In the last few years, technologies like social media, texting and mobile apps have transformed the way dealerships…
News May 23
How to Use Digital Marketing to Attract More Leads
Given the meteoric rise of social media, viral marketing, and social commerce over the last few years, it’s…
News May 20
Digital Natives Are Tired of Brands Shouting at Them: New Lithium Study Offers a More Productive Approach
Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but…
News May 17
