Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer
The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many…
News December 17Latest in: Dealer News
Eaton’s LED Solutions Help Georgia Auto Dealer Cut Energy Costs, Enhance Customer Experience
Pioneer Ford has seen a 61 percent drop in energy usage, better focus on design and color PEACHTREE…
News December 16Volvo Will Try to Reinvent Auto Marketing With New Strategy
Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says:…
News December 16Shoppers Bite at Dealership Sweet Spots
Shoppers Bite at Dealership Sweet Spots, from Wards Auto. Knowing what to put where on a website no…
News December 16Autoweek names Best of the Best/Car and Truck for 2015
Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16,…
News December 16Biggest Misperception When Shopping for an End-of-Year Car Lease: Outgoing Model Year Is Cheaper
Swapalease.com Offers Several Tips for Consumers Hunting End-Of-Year Lease Deals CINCINNATI, OHIO (December 15, 2014) – Conventional wisdom among…
News December 15Dealers Move Beyond Doughnuts
Dealers Move Beyond Doughnuts, from New York Times. Corrie Watson and her twin brother, Will Churchill, wanted a…
News December 15Subaru dealers get financial aid to boost fixed-operations capacity
Subaru dealers get financial aid to boost fixed-operations capacity, from Automotive News. Subaru dealers were given preliminary details…
News December 15The Service Drive: Your Other Sales Floor!
Happy New Year! For those of you headed to the NADA Convention in San Francisco January 22-25, I…
News December 15LendingTree branches out again, eyeing car shoppers
LendingTree branches out again, eyeing car shoppers, from SearchAutoParts.com. LendingTree is at it again, this time launching an…
News December 12
