Don’t Let Mismatched Socks Get in the Way of Understanding Data and Today’s Car Buyer
I had the pleasure of attending the Digital Summit 2015 at Google’s headquarters this spring. The event was…
News June 1Latest in: Dealer News
Facebook Instant Articles: What’s In It For Advertisers?
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means…
News May 28
The Future of Automotive Marketing is Open Data
None of us is as smart as all of us. When it comes to digital marketing, nothing could…
News May 28
Data-Driven Marketing Drives Profit and a Better Customer Experience
In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events,…
News May 28Vboost “My Lead” Program for Auto Dealer Salespeople Turns more Cold Leads into Warm Bodies
HUNTINGTON BEACH, Calif., May 26, 2015 — Vboost Inc., (www.vboost.com), today announced that, in response to high demand…
News May 27
3 Ways Technology Drives Dealers to Succeed
I’ve worked with automotive manufacturers and dealers for more than 20 years, and the same challenges surface over…
News May 27
Want to Be a Leader? 3 Simple Ways to Act Like One
Being a successful leader is about equal parts skill, intellect, inherent talent—and how you’re perceived. Here are a…
News May 27
How to Earn Respect as a Leader
In this adaptation from his new book, the CEO of Red Hat, Jim Whitehurst, shares advice for how…
News May 27
Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer…
News May 27
5 Tips On Communicating More Effectively With Women
It’s just a fact of life in the automotive world: listening is essential! One of the key things…
News May 27
