Ask for the Sale, but Do It the Right Way
A recent survey of automotive dealership service department customers revealed a startling observation: half the vehicle owners surveyed…
News March 3Latest in: Dealer News
Servicing Should Be a Love & Info Fest
This is a typical conversation I had with my customers every day at my shop. I made sure…
News March 3
Email Right Hook: How to Write an Email Worth Opening
Much like a boxer's right hook, email has proven time and time again to be successful and should…
News March 3
How Big Data Predictive Analytics Are Changing the Game
Everywhere we look these days, we hear about Big Data. I was watching Monday Night Football and saw…
News March 3
Dirty Data – The $3.1 Trillion Black Hole
Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s…
News March 3
What is an Open DMS?
There has been a lot of discussion lately about whether or not a DMS is considered to be…
News March 3
Interview with Matt Serra, Executive Manager, Al Serra Auto Plaza
Matt Serra is Executive Manager of the Al Serra Auto Plaza in Grand Blanc Michigan, part of Serra…
News March 3
Text Success for More Conversions and Sales
There is no question that having a solid mobile strategy, including the ability for your customers to text…
News March 3
Who’s Your Data?
Your data is your customers! Your data is the key to your store’s profit, which makes managing data…
News March 3
Stop the Lunacy!
For the past 15 years or so, technology has existed which enables customers to schedule service appointments online.…
News March 3
