Are Autonomous Vehicles the Future of Automotive Marketing?
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the…
News January 4Latest in: Dealer News
The New Year’s Resolution You Should Keep: Managing Your Healthcare Costs
January is the month of new beginnings, and of course, New Year’s resolutions. But beyond setting a personal…
News January 3
Used Car Market Insights: Record Decline for Car Segment
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News January 2
How to Use Social Media to Engage Shoppers at Every Stage of the Funnel
The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right?…
News January 2
Texting: The New Normal in Fixed Ops?
Most people check their mobile phones within five minutes of waking up. According to a study by Deloitte,…
News January 2
Hard Facts: Advertising Budget: How Are You Allocating (2018)
How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough…
News January 2
Defending Your Dealership: Tools to Prevent Cyberattack and Fraud
Cyberattacks have increased at an alarming rate. According to the FBI’s Internet Crime Complaint Center, victims of email…
News January 2
Hit it and Quit it – A True Love story of a Vendor and Dealer
The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being…
News January 2
Do You Want E-Contracting or Not? Decide Already!
Much progress has been made in the journey towards paperless transactions. We can now sign tax returns online;…
News January 2
Bots Help the Grinch Steal Christmas
A trending technology is the use of bots in customer service. While bots can certainly help companies manage…
News December 29
