Mike Reichenbach, Ford Lincoln Mercury
Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding…
News October 1Latest in: Dealer News
It Turns Out You Can Fix Stupid — Part 2
In my last column I wailed about free or dirt cheap oil changes, no appointments, and ridiculous commitments…
News September 13Four Facts About Servant Leadership
“Servant leadership” has been a business buzzword the past three decades. But in the 1,000 leadership presentations I’ve…
News September 9Get Tough, Take Control of Flat Rate Hours
Of course I am speaking of the all important, yet fleeting Flat Rate Hours here. These are the…
News September 2Cutting Expenses Leads to Record Dealership Profitability
In my early years in the auto retail industry a dealer told me, “You cannot cut your way…
News September 1So, You Can’t Find Technicians?
I was making a 20 group presentation not long ago and someone said to me, “We need technicians…
News September 1Lessons Learned from the GM and Chrysler Arbitrations
Bass Sox Mercer (our law firm) handled arbitration filings for 74 GM and Chrysler dealers seeking reinstatement of…
News September 1Smart Advertising for the Political Season
Are you as amazed as I am that the year is almost over? The good news is you…
News September 1Dangers of Failing to Check Warranty Notes
Dealers need to be wary of “warranty repair shoppers.” Sometimes, for various reasons, a car owner has decided…
News September 1Quit Changing the Pay Plan!
If you ask 10 service managers to define the perfect pay plan for service advisors, you will get…
News September 1
