Interview with Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors
Rob, it looks like the John Marazzi group in Florida has a strong online presence. What is your…
News January 1Latest in: Dealer News
Is your Internet Manager a Real Manager? Look at the Pay Plan
In a recent article in Reader’s Digest, the readers were advised to contact the Internet manager at a…
News December 29Warning to Fiat Dealers – Beware of Unexpected Competition
When our Chrysler dealer clients first heard that Fiat was not going to provide them with rebadged vehicles…
News December 29Create Roadmap to Reduce Costs and Improve Profits
Organizations will spend millions of dollars this year and next for the purchase of supplies and services to…
News December 29Action Restores and Builds Confidence (Pt. 1)
Recently, I went Sporting Simo Clay Shooting with my sons. The trapper sends out a pair of clays…
News December 29Your Web Site’s Role in Advertising
After speaking with a group of dealers on the benefits of incorporating social media into the marketing mix,…
News December 29An Unlikely Compliance Model
Remember that time when you were driving down the freeway? On auto pilot, not paying particular attention to…
News December 29Tips for Used Vehicle Department Advertising
As I wrote last month, we all something we’re good at. Perhaps by now, you’ve figured out after…
News December 29Losing Them One at a Time – A True Story
I was consulting in a mid-sized GM dealership one evening. The service manager and I were looking through…
News December 29Count Your Blessings: Success Begins with Being Thankful
The past two years have been the roughest time in the history of the automotive business. The number…
News December 29
