Mo Zahabi
AVP Product ConsultingCox AutomotiveMo Zahabi is the Associate Vice President of Product Consulting at Cox Automotive, where he educates dealers on best practices and ensures their offerings exceed industry expectations. Mo has applied his strong foundation in technology-based applications to the automotive industry for more than 20 years.
Prior to joining VinSolutions in 2008, Mo was a respected Internet Director and eCommerce Director for two different automotive groups. When not orchestrating advancements in the world of automotive retail software, he is a dedicated father and husband, a future MasterChef winner, a movie fanatic and a rabid New York Giants and Mets fan. New York born, Mo remains a New Yorker at heart, even after residing in Kansas City for over 25 years.
Unified, Actionable, Profitable: Building a CDP Strategy for the Modern Dealership
Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior
…Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior, service history, and marketing activity all live in separate systems, and that gap is costing you
…Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior, service history, and marketing activity all live in separate systems, and that gap is costing you deals you don't even know you are losing. A Customer Data Platform (CDP) closes that gap. In this session, cut through the buzzwords, see how dealers are using unified customer data to grow share and
…Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior, service history, and marketing activity all live in separate systems, and that gap is costing you deals you don't even know you are losing. A Customer Data Platform (CDP) closes that gap. In this session, cut through the buzzwords, see how dealers are using unified customer data to grow share and retention, and gain a practical framework for evaluating a CDP built specifically for auto retail. If your customer data isn't working as hard as your team is, this session will transform the way you do business.
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