This dealer‑led session shares the real lessons learned from actually digitizing franchise showrooms and running paperless sales at scale. This isn’t theory — it’s what worked, what didn’t, and what moved the bottom line. Attendees will learn proven process options for prime vs. subprime customers, how to successfully transition to paperless, the workstation setups that truly work, and training methods sales teams actually adopt. The session will also break down how to run a pilot program, when it’s time to “burn the boats,” and the measurable financial impact of committing to digital retail in the showroom.
