Matthew Zabawa
Head of Customer ExperienceRimrock Auto GroupWith a background in product strategy at Ford Motor Company—where he helped shape the current Mustang and Explorer—Matthew brings more than 15 years of experience at the intersection of automotive retail and technology.
For the past eight years, Matthew Zabawa has helped build and scale WebBuy, a leading dealer‑centric digital retailing platform. During that time, he has worked with hundreds of automotive dealers and studied the buying journeys of thousands of customers.
He holds a Master’s in Engineering, an MBA, and a PhD in washing cars, lot attending, and selling cars. Today, Matthew leads the charge in creating a better selling and buying experience, both online and in the showroom.
Lessons Learned from Digitizing our Showroom
This dealer‑led session shares the real lessons learned from actually digitizing franchise showrooms and running paperless sales at scale. This isn’t
…This dealer‑led session shares the real lessons learned from actually digitizing franchise showrooms and running paperless sales at scale. This isn’t theory — it’s what worked, what didn’t, and what moved the bottom line. Attendees will learn proven
…This dealer‑led session shares the real lessons learned from actually digitizing franchise showrooms and running paperless sales at scale. This isn’t theory — it’s what worked, what didn’t, and what moved the bottom line. Attendees will learn proven process options for prime vs. subprime customers, how to successfully transition to paperless, the workstation setups that truly work, and training methods sales teams actually adopt. The session will
…This dealer‑led session shares the real lessons learned from actually digitizing franchise showrooms and running paperless sales at scale. This isn’t theory — it’s what worked, what didn’t, and what moved the bottom line. Attendees will learn proven process options for prime vs. subprime customers, how to successfully transition to paperless, the workstation setups that truly work, and training methods sales teams actually adopt. The session will also break down how to run a pilot program, when it’s time to “burn the boats,” and the measurable financial impact of committing to digital retail in the showroom.
Key Takeaways:
- Learn to employ training methods that actually work on real-life salespeople
- Discover how to select the right changes to the 10 steps to the sale to support both Prime and Subprime customers
- Learn how to change your showroom sales process without significant trauma
