The traditional technician recruitment model is broken. Dealerships spend thousands on national job boards and signing bonuses, only to trade the same revolving door of talent with the store down the street. It’s time for a strategic pivot: Stop looking for “ready-made” techs and start investing in the ones being built in your own backyard.
This session outlines a high-impact blueprint for partnering with local high schools and community colleges to solve the technician shortage at the source. This session moves beyond the “career day” handshake to show you how to truly integrate with local trade programs. Learn how to influence curriculum, provide meaningful mentorship, and create a “homegrown” pipeline that drives long-term retention and maximizes your service capacity.
