Jennifer Briggs
Dean/DirectorThe Auto Diesel Institute - Baker CollegeJennifer Briggs doesn't just talk about the technician shortage—she is actively fixing it.
As the Dean/Director of The Auto Diesel Institute (ADI) - Baker College, Jennifer brings over two decades of raw retail automotive experience to the table. Rising through the ranks from an accounting clerk to an executive operations director and top-tier executive consultant, she has spent her career helping dealers eliminate operational bottlenecks and scale profitability.
A self-proclaimed "data geek" and "accidental 'Car Guy,'" Jennifer understands the exact friction points between dealership service bays and local classrooms. Now commanding the helm at ADI, she is teaching progressive dealers how to stop competing for a shrinking talent pool and instead construct their own highly flexible, self-sustaining technician pipelines.
Fixed Ops – Stop Selling, Start Scaling: Building Your Own High-Tech Technician Pipeline
The traditional technician recruitment model is broken. Dealerships spend thousands on national job boards and signing bonuses, only to trade the same
…The traditional technician recruitment model is broken. Dealerships spend thousands on national job boards and signing bonuses, only to trade the same revolving door of talent with the store down the street. It’s time for a strategic pivot: Stop look
…The traditional technician recruitment model is broken. Dealerships spend thousands on national job boards and signing bonuses, only to trade the same revolving door of talent with the store down the street. It’s time for a strategic pivot: Stop looking for "ready-made" techs and start investing in the ones being built in your own backyard.
This session outlines a high-impact blueprint for partnering with local high schools and community colleges
…The traditional technician recruitment model is broken. Dealerships spend thousands on national job boards and signing bonuses, only to trade the same revolving door of talent with the store down the street. It’s time for a strategic pivot: Stop looking for "ready-made" techs and start investing in the ones being built in your own backyard.
This session outlines a high-impact blueprint for partnering with local high schools and community colleges to solve the technician shortage at the source. This session moves beyond the "career day" handshake to show you how to truly integrate with local trade programs. Learn how to influence curriculum, provide meaningful mentorship, and create a "homegrown" pipeline that drives long-term retention and maximizes your service capacity.
Key Takeaways:
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Integrate flexible, part-time internship pathways into your shop operations to successfully transition local students into high-retention, long-term dealership employees
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Develop a comprehensive, year-round partnership strategy with local trade school instructors—utilizing sponsorships, donations, and guest speaking—to secure direct access to top-tier student talent
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Assess and align advisory board participation and equipment collaboration opportunities to build a self-sustaining technician pipeline that yields a measurable ROI
