Sales & Variable OPS
Make your Body Shop Profitable
I want every dealer who has a body shop to listen up. Your body shop should be a major focal point in 2011. Body shops can and should be a significant contributor to fixed absorption. According to a recent survey shared with me by a GM source, 65% of your customers...
Turning Over a New LEAF
Nissan needed this one. The general industry consensus has been that the brand lagged in innovation and advanced technology. As Toyota Prius dominated in the "green" arena, Nissan laid back in the shadows. "Too expensive, over-priced with a short...
Using Facebook for Social Promotion (Step 1: Be Focused)
I think there is a consensus in the automotive industry that Ford is doing the best job of the OEMs in leveraging social media to drive excitement and mentions of their products. From the super-successful use of social experimentation during their 2009 Fiesta...
Daily Affirmation – 12-27-2010
"It's not the work that's hard, it's the discipline."--Anonymous
Metro car dealers say confidence boosts sales – Atlanta Journal Constitution
Metro car dealers say confidence boosts salesAtlanta Journal Constitution”There's an old saying,” observed Rick C…
Car dealerships usually full of buyers in last week of year – USA Today
Car dealerships usually full of buyers in last week of yearUSA TodayBy 2011 Honda Odyssey By Jayne O'Donnell, USA…
Overcoming the Enemies Within
The five enemies within I will cover in this month’s article apply as much to organizations as they do to individuals. However, I am focusing on overcoming the enemies within the individual – yourself – in this space as I believe that the diminishment of any business...
A.J. Maida, Director of Digital Marketing, Papa’s Chrysler Dodge Jeep
A.J. Maida has been the director of digital marketing for Papa’s Chrysler Dodge Jeep in New Britain, CT, since the summer of 2008. After 14 years at another Dodge dealership that has since gone out of business, Maida started a flower delivery service that he kept for...
Todd Crossley, Gary Crossley Ford
Despite the challenging economy, Gary Crossley Ford in Kansas City, MO implemented a strategy that dramatically increased their revenue and reduced their operating costs and just had the best month in the dealership’s history, outperforming last year’s July even...
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