Sales & Variable OPS
The U.S. Auto Supply Chain at a Crossroads
CLEVELAND -- A troubled but enduring automotive supply chain in the United States can become stronger if a more collaborative strategy can gain wider acceptance, a research team at Case Western Reserve University has determined. The report, The U.S. Auto Supply Chain...
Google to Acquire Motorola Mobility
MOUNTAIN VIEW, CA and LIBERTYVILLE, IL – Google Inc. and Motorola Mobility Holdings, Inc. announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion, a...
Consumers in Driver’s Seat on New Social Media Ford F-150 EcoBoost Challenge
DEARBORN, Mich. -- The Ford F-150 EcoBoost Challenge kicks off this week on Facebook, with drivers in eight cities putting EcoBoost®-equipped Ford F-150s to the test – in fuel efficiency challenge and community projects Winning driver receives a year's supply of free...
Study: 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011
RESTON, VA - comScore, Inc., a leader in measuring the digital world, released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is...
GM Announces Cadillac Volt
DETROIT – The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR. Development of the ELR is just underway, so details on performance,...
Digital Marketing Director Uncovers the Importance of Social, Mobile and Video
Want to dominate your local market on Google? Interested in sharing compelling stories that turn online researchers into buyers? You need to learn the how – and why –of using the latest digital technologies to capture people's attention on mobile devices in this...
National Manager with Facebook Shares How To Leverage Facebook to Drive Business Forward
Ask any business owner and they will tell you that word of mouth is the most authentic, meaningful form of marketing. The problem has always been how to generate and track W-O-M at scale. This session will focus on ways to leverage Facebook’s marketing platform to...
Golling FIAT of Birmingham Opens in Michigan
AUBURN HILLS, Mich. -- Chrysler Group LLC announced this week the opening of Golling FIAT of Birmingham in the upscale shopping and dining destination of Birmingham, Mich. Golling FIAT of Birmingham joins more than 100 open FIAT Studios across the United States. This...
Where Are All the Volt Buyers and Enthusiasts?
According to a story from USA Today, General Motors is starting to see a decrease in the number of consumers interested in its plug-in electric car, the Chevrolet Volt. The story said data from CNW shows consumer interest in the Volt has dropped to 14%, down about 6%...
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