Sales & Variable OPS
Kelley Blue Book’s Kbb.com Releases All-New Compact Sedan Comparison Test
IRVINE, Calif. -- The expert editors from Kelley Blue Book's www.kbb.com, the leading provider of new car and used car information, today release the results of their all-new 2011 / 2012 Compact Sedan Comparison Test. The four new compact sedans in this test –...
Head of SCVNGR’s Automotive Vertical Discusses The Game Dynamics of Engagement
While most of us agree that the social graph has been built up pretty extensively by Facebook, the way we leverage this graph and more importantly, the way in which we engage with this graph becomes of paramount importance. What are some of the ways that many...
Nissan Americas Appoints Head of Corporate Social Responsibility
FRANKLIN, Tenn. -- Nissan Americas today announced that Vicki Smith has been named senior manager, Corporate Social Responsibility (CSR), effective immediately. In her new role, Smith will be responsible for leading Nissan Americas' philanthropic and community...
Veteran Performance Coach Shows How to Make the Internet Department the Envy of the Dealership
Millions of consumers submit a purchase request for a vehicle at a third-party web site every year. Over 50% of those requests eventually result in a vehicle purchase. Ninety-three percent of dealers surveyed say that third-party leads play an important role in how...
Open Dealer Exchange Stays on Cutting Edge of Industry Technology with New Cloud-based Solutions
TROY, Mich. – Open Dealer Exchange, LLC, a technology leader that streamlines the auto buying process, has partnered with Datapipe to develop a custom cloud-based infrastructure built on the company’s Stratosphere platform. The improvements and growth to their network...
Mercedes Benz Edges ever Closer to Price-fixing
In its zeal for maintaining the “brand value” of its new vehicles, Mercedes Benz has initiated a program that verges on price fixing. Under the Brand Communications Guidelines, Mercedes Benz requires each dealer to advertise their new vehicles at no less than...
IntelliChoice Announces its “Best Bets” for the 2012 Model Year
Campbell, Calif. – IntelliChoice, the market leader in automotive ownership cost and practical car purchasing advice, today announced the results of its first-annual, mid-year “Cost of Ownership” analysis, known as IntelliChoice “Best Bets.” In advance of the annual...
Toyota Announces Pricing for All-New 2012 Camry and Camry Hybrid
TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc. this week announced manufacturer's suggested retail prices (MSRP) for the all-new, seventh-generation Camry, America's best-selling car for nine years running and 13 of the past 14 years. The Camry remains an...
Owner of Mobiltrak Discusses How Herb Chambers Improves Results with an Integrated Marketing Strategy
How has Herb Chambers dramatically improved their profitability by improving how they market to consumers? This case study will show you how Hendrick uses technology to target in-market consumers who have the highest probability of buying and servicing with their...
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