Sales & Variable OPS
UAW turns its attention to Ford
DETROIT – The UAW will focus its attention on Ford Motor Co. in negotiations for a tentative agreement. Also today, the UAW and Chrysler Group LLC agreed to an additional extension of the current collective bargaining agreement while continuing to negotiate toward a...
Ford Shows Off New Mustang Customizer Website
DEARBORN, Mich. – Ford is putting design in the hands of enthusiasts with a new customizer website that features the 2012 Mustang. Ford launched the site at www.ford.com/cars/mustang to let Mustang enthusiasts take advantage of the classic design with limitless...
Live Operator Assistance Now Standard Feature of Ford SYNC Services
DEARBORN, Mich. – In a step to further enhance the SYNC® experience, Ford is adding Operator Assist, a new free service that allows users to connect with a live person, as a standard feature of SYNC Services. Previously in beta test trial phase, the service is now...
Dealership Sales and e-Marketing Directors Explain Internet 101 for the Sales Consultant to the General Manager
Whatever happened to selling cars? In an era of shiny terms and flashy products, it’s easy to get lured away from what pays your check….the sale of an automobile. Without the basics, no flashy product will have a significant impact. What are some simple, no or low...
Zappos Customer Loyalty Team Managers Share How to Build a Customer-Focused Culture
How did Zappos.com grow its gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008? They did it by focusing relentlessly on customer service. Jim Carrillo and Duke Cajala are sharing their expertise with you on the Zappos Family commitment to WOWing...
Automaker Tries Out Social Road Trip Competition
FRANKLIN, Tenn. -- Complementing the success of the current "Most _____ per dollar" campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion. The Versa Sedan, on sale now at Nissan dealers...
Subaru Facebook Fans Vote to Share Their Love with the Make-A-Wish Foundation®
CHERRY HILL, N.J. -- Subaru of America, Inc. announced its newest Share The Love charity beneficiary, the Make-A-Wish Foundation. For the first time, Subaru invited Facebook fans to vote on a charitable organization for the automaker's fourth annual Share The...
The First Steps Toward Becoming a 10X Internet Dealership
Internet sales velocity comes from attacking process failure points. There are two that all too often occur just after arrival of a lead: failure to send a multi-vehicle price quote within 10 minutes, and failure to follow up with a phone call within 20 minutes. These...
CCAR Recognizes Five New Facilities in “GreenLink Shop” Program
OVERLAND PARK, KAN. – Five collision repair facilities have received recognition from the Coordinating Committee For Automotive Repair (CCAR®) in its GreenLink Shop program, the organization announced recently. The newly-recognized shops are: Carubba Collision,...
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